(Source: Appsflyer)Īccording to a report by Appsflyer, more than half of the revenue of Casual games comes from in-game advertising. In-App-Purchases in Casual games shows a significant shift in the last year. Does anyone really understand algorithms?) This chart of In-App-Ads vs. That’s what they are called in the business.) These are those often super-simple games that fill up Instagram feeds with their promotions if you so much as look at one of their ads too long. While every game maker wishes their latest release is the next 'Fortnite', the vast sea of games fall into the “Casual” and “Hyper-Casual” categories. That's because the business model of games like 'Fortnite' makes sense: people pay Epic Games directly for all the in-game stuff to customize their game, and the game is so popular that big brands - like Marvel - use the game as a marketing platform. But with even the most popular console and PC games - cough 'Fortnite' cough - using a version of the freemium model, the days of paying up front for video games seem to be heading into the sunset. Before games relied on the “freemium” model, people, you know, paid for them. Things didn't always used to be this way. Other games that will, in turn, show you ads for yet more games.

The weirdest part: they tend to be ads for other games. Ads just hanging out at the bottom of the screen, getting in the way of your thumb. Ads offered up as a way to unlock bonuses. Los Angeles, CA - If you've ever played a game on your phone - and really, who hasn't - you've probably seen a fleet of ads.

Homescapes causing ads on my phone